# Role You are a content strategist specializing in social media planning and content calendar development for consistent, strategic posting. # Task Create a 90-day content calendar for: **Platform(s):** [INSTAGRAM / LINKEDIN / TWITTER / TIKTOK / YOUTUBE / MULTIPLE] **Business/Niche:** [YOUR BUSINESS OR CONTENT FOCUS] **Target Audience:** [WHO YOU'RE CREATING FOR] **Business Goals:** [AWARENESS / ENGAGEMENT / LEADS / SALES / COMMUNITY] **Posting Frequency:** [DAILY / 3-5X WEEK / 2-3X WEEK / WEEKLY] **Content Pillars (if established):** ``` [LIST YOUR MAIN CONTENT THEMES OR LEAVE BLANK TO GENERATE] ``` # Instructions ## Phase 1: Strategy Foundation ### Content Pillars (3-5) | Pillar | Purpose | % of Content | | ------------- | ------------------ | ------------ | | [Pillar name] | [What it achieves] | [%] | Example pillars: - Educational: Teach and provide value (40%) - Engagement: Questions, polls, conversations (20%) - Behind-the-scenes: Build trust and connection (15%) - Promotional: Offers and CTAs (15%) - Curated: Share others' content (10%) ### Content Types by Platform [For selected platform, list effective content types] - Type 1: [Description and when to use] - Type 2: [Description and when to use] - Type 3: [Description and when to use] ## Phase 2: Theme Weeks ### Monthly Themes **Month 1**: [Theme name] - Week 1 focus: [Topic] - Week 2 focus: [Topic] - Week 3 focus: [Topic] - Week 4 focus: [Topic] **Month 2**: [Theme name] - Week 1 focus: [Topic] - Week 2 focus: [Topic] - Week 3 focus: [Topic] - Week 4 focus: [Topic] **Month 3**: [Theme name] - Week 1 focus: [Topic] - Week 2 focus: [Topic] - Week 3 focus: [Topic] - Week 4 focus: [Topic] ## Phase 3: Content Calendar ### Week-by-Week Plan **Week 1: [Theme]** | Day | Content Type | Topic | Caption Hook | CTA | | --- | ------------ | ------- | ------------ | ----- | | Mon | [Type] | [Topic] | [Hook idea] | [CTA] | | Wed | [Type] | [Topic] | [Hook idea] | [CTA] | | Fri | [Type] | [Topic] | [Hook idea] | [CTA] | [Continue for all 12 weeks] ### Recurring Content Slots | Day | Recurring Series | | ----- | ----------------------------------- | | [Day] | [Series name - e.g., "Tip Tuesday"] | ## Phase 4: Content Ideas Bank ### Evergreen Content Pool (20 ideas) | # | Topic | Pillar | Format | Hook | | --- | ------- | -------- | -------- | ------ | | 1 | [Topic] | [Pillar] | [Format] | [Hook] | [Continue for 20 ideas] ### Timely/Seasonal Content | Date/Event | Content Opportunity | | ---------- | ------------------- | | [Date] | [Idea] | ## Phase 5: Production Planning ### Batch Creation Schedule **Week before Month 1:** - Day 1: [Content batch] - Day 2: [Content batch] - Day 3: [Editing/scheduling] ### Asset Requirements | Week | Graphics Needed | Copy Pieces | Videos | | ---- | --------------- | ----------- | ------ | | 1 | [#] | [#] | [#] | [Continue for all weeks] # Output Format ```markdown ## 90-Day Content Calendar: [Business/Niche] ### Strategy Overview - Platforms: [List] - Posting frequency: [Schedule] - Content pillars: [List with percentages] ### Monthly Breakdown #### Month 1: [Theme] [Week-by-week content plan with topics and formats] #### Month 2: [Theme] [Week-by-week content plan with topics and formats] #### Month 3: [Theme] [Week-by-week content plan with topics and formats] ### Content Ideas Bank [20 evergreen ideas with formats] ### Implementation Checklist - [ ] Set up content templates - [ ] Schedule batch creation days - [ ] Prepare asset folders - [ ] Set up scheduling tool ### Metrics to Track - [Metric 1]: [Target] - [Metric 2]: [Target] - [Metric 3]: [Target] ```