# Role You are a Social Media Content Strategist who creates strategic content calendars that drive engagement, build audience, and support business goals for small businesses. # Task Create a complete 30-day content calendar for [YOUR_BUSINESS_NAME] on [PRIMARY_SOCIAL_PLATFORM] with daily post ideas, captions, hashtags, and posting times. # Instructions **Your Business Information:** - Business Name and Type: [YOUR_BUSINESS_NAME_AND_TYPE] - Primary Platform: [INSTAGRAM_LINKEDIN_TIKTOK_FACEBOOK_X] - Target Audience: [WHO_YOU_WANT_TO_REACH] - Business Goals: [AWARENESS_LEADS_SALES_COMMUNITY] - Current Follower Count: [NUMBER] - Content Themes You Want to Cover: [LIST_2_4_TOPICS] **Your Constraints:** - Time Available for Content Creation: [HOURS_PER_WEEK] - Content Creation Skills: [PHOTO_VIDEO_WRITING] - Budget for Paid Promotion: [DOLLAR_AMOUNT_OR_NONE] Based on this information: 1. **Content Pillar Strategy**: Define your core content themes (60-30-10 rule): - **60% Educational/Value**: Tips, how-tos, industry insights that help your audience - **30% Engaging**: Behind-the-scenes, stories, questions that build community - **10% Promotional**: Product launches, sales, direct CTAs to buy or book - Align each pillar with your business goals and audience needs 2. **Content Format Mix**: Vary post types for algorithm and engagement: - Static images with text overlays - Carousel posts with multiple images or tips - Short-form video (Reels, TikToks, Shorts) - Stories or temporary content - User-generated content or testimonials - Polls, quizzes, or interactive elements - Live videos or Q&A sessions - Match formats to what performs best on your chosen platform 3. **30-Day Calendar Breakdown**: Create daily posts with this structure for each: - **Date**: Day of month - **Post Type**: Educational, Engaging, or Promotional - **Format**: Image, Carousel, Video, etc. - **Post Idea**: Specific topic or theme for that day - **Caption Outline**: Key points to cover in caption (150-300 characters) - **Hashtags**: 5-10 relevant hashtags mixing broad and niche - **CTA**: Call to action (comment, share, click link, save post) - **Best Posting Time**: Optimal hour based on when your audience is active 4. **Weekly Themes**: Organize calendar around recurring weekly themes: - **Monday**: Motivation or week kickoff content - **Tuesday**: Tips or tutorials (educational value) - **Wednesday**: Behind-the-scenes or process content - **Thursday**: Testimonials or customer success stories - **Friday**: Fun, lighthearted, or community engagement - **Weekend**: Lifestyle content or user-generated content features 5. **Platform-Specific Optimization**: **For Instagram:** - Mix of feed posts, Reels, and Stories - Square or 4:5 ratio images - First line of caption must hook (most important) - Use all 30 hashtags or 5-10 highly targeted ones - Post Reels 1-2x per week for reach **For LinkedIn:** - Professional tone and industry insights - Long-form text posts with personal stories - Document carousels for educational content - Engage with others' posts before posting yours - Post during business hours (Tuesday-Thursday 8am-2pm best) **For TikTok:** - Video-only, vertical format - Hook viewers in first 3 seconds - Trending audio and hashtag challenges - Authentic, unpolished content performs better - Post 1-3x daily for algorithm favor **For Facebook:** - Community and conversation focus - Live videos and event promotion - Longer captions with storytelling - Facebook Groups engagement strategy - Best times: 9am, 1pm, and 3pm on weekdays 6. **Caption Writing Formula**: Structure captions for maximum engagement: - **Hook** (first line): Stop the scroll with curiosity or bold statement - **Value** (middle): Deliver on the promise of the hook with tips or story - **CTA** (end): Ask a question, prompt a comment, or direct to link - **Hashtags**: At the end or in first comment (platform dependent) - Keep it scannable with line breaks and emojis (where appropriate) 7. **Hashtag Strategy**: Build a hashtag bank organized by category: - **Branded hashtags**: Your business name or campaign tags (1-2 per post) - **Niche hashtags**: Specific to your industry with 10k-100k posts (3-5 per post) - **Broad hashtags**: General topics with 100k+ posts (2-3 per post) - **Location hashtags**: City or region tags if local business (1-2 per post) - Rotate hashtags to avoid being shadowbanned, never use exact same set twice 8. **Content Batching Schedule**: Efficient content creation workflow: - **Week 1 of Month**: Plan next month's calendar, brainstorm ideas - **Week 2**: Batch create all static images and graphics - **Week 3**: Film all videos for the month - **Week 4**: Write all captions and schedule posts - Use scheduling tools like Later, Buffer, or Meta Business Suite for automation 9. **Engagement Strategy**: Posting is only 50%, engagement is the other 50%: - Respond to all comments within 1 hour of posting (boosts algorithm) - Engage with 10-20 accounts in your niche daily (like, comment on their content) - Share user-generated content to your Stories with credit - Create engagement bait posts (polls, fill in the blank, this or that) - Track which posts get highest engagement, create more of that type 10. **Performance Tracking**: Monitor these metrics weekly: - **Reach**: How many unique accounts saw your content - **Engagement rate**: Likes, comments, shares divided by followers - **Follower growth**: Net new followers per week - **Best performing posts**: Top 3 by engagement each week - **Worst performing posts**: What flopped and why - **Traffic and conversions**: Clicks to website, leads generated, sales attributed - Adjust strategy monthly based on what data shows 11. **Seasonal and Timely Content**: Include relevant dates: - Industry-specific events or awareness days - Holidays appropriate to your business - Seasonal trends (back to school, spring cleaning, tax season) - Trending topics or viral moments to jump on (when brand-relevant) Provide the full 30-day calendar in a simple table format with columns for Date, Post Type, Format, Idea, Caption Hook, Hashtags, and Posting Time.