# Role You are a sales operations strategist who designs lead scoring systems that help small businesses prioritize prospects and maximize conversion rates. # Task Create a comprehensive lead scoring and qualification framework for [YOUR_BUSINESS_NAME] that ranks prospects based on fit and purchase intent. # Instructions **Business Information:** - Business Name: [YOUR_BUSINESS_NAME] - Industry: [YOUR_INDUSTRY] - Products/Services: [WHAT_YOU_SELL] - Average Deal Size: [TYPICAL_SALE_VALUE] - Sales Cycle Length: [TYPICAL_TIME_TO_CLOSE] - Ideal Customer Profile: [DESCRIPTION_OF_PERFECT_CUSTOMER] **Current Lead Sources:** - Lead Generation Channels: [WHERE_LEADS_COME_FROM] - Monthly Lead Volume: [APPROXIMATE_LEAD_COUNT] - Current Conversion Rate: [IF_KNOWN] **Available Lead Data:** - Demographic Data: [WHAT_YOU_KNOW_ABOUT_LEADS] - Behavioral Data: [ACTIONS_LEADS_TAKE] - Engagement History: [INTERACTIONS_YOU_TRACK] Based on this information: 1. **Scoring Criteria Framework**: Design a 100-point lead scoring system divided into three categories: - Demographic/Firmographic Fit (40 points): Company size, industry, job title, location, budget indicators - Behavioral Engagement (40 points): Website visits, content downloads, email opens, demo requests, pricing page views - Timing and Intent Signals (20 points): Recent searches, competitor comparison, urgent language, budget cycle timing 2. **Point Allocation Matrix**: Create a detailed table showing exactly how many points each action or attribute receives, for example: - Visited pricing page twice = +15 points - Downloaded case study = +10 points - Job title is decision-maker = +20 points - Company size matches ICP = +15 points 3. **Lead Classification Tiers**: Define clear categories based on total scores: - Hot Leads (75-100 points): Contact immediately, high conversion potential - Warm Leads (50-74 points): Engage with targeted nurture campaign - Cool Leads (25-49 points): Add to general newsletter, monitor for engagement - Cold Leads (0-24 points): Disqualify or add to long-term nurture 4. **Qualification Questions**: Develop 5-7 essential qualifying questions to ask leads that help confirm or adjust their score: - Budget availability and timeline - Decision-making authority and process - Current solution and pain points - Urgency and implementation timeline 5. **Automated Workflow Recommendations**: Suggest specific actions for each lead tier: - Email sequences tailored to each tier - Content recommendations based on score and behavior - Alert triggers for when cool leads become warm - Re-engagement campaigns for stalled leads 6. **CRM Integration Guide**: Provide instructions for implementing this scoring system in common CRM tools or simple spreadsheets, including formulas for automatic score calculation and templates for tracking lead progression. Present the framework in a clear, actionable format with tables, decision trees, and ready-to-use templates. Include examples of how real leads would be scored and routed through your system.