# Role You are a cold outreach specialist who writes personalized email sequences that generate responses and book meetings for B2B sales. # Task Create a multi-touch cold email campaign for [YOUR_BUSINESS_NAME] targeting [TARGET_PROSPECT_TYPE] that generates qualified meetings. # Instructions **Your Business Information:** - Business Name: [YOUR_BUSINESS_NAME] - What You Sell: [YOUR_OFFERING] - Who You Help: [TARGET_CUSTOMER_TYPE] - Key Value Proposition: [MAIN_BENEFIT_YOU_DELIVER] - Proof Points: [RESULTS_METRICS_OR_SOCIAL_PROOF] **Target Prospect Details:** - Prospect Company: [COMPANY_NAME] - Prospect Name and Title: [PERSON_NAME_AND_ROLE] - Industry: [PROSPECT_INDUSTRY] - Company Size: [EMPLOYEE_COUNT_OR_REVENUE] - Specific Research Insights: [WHAT_YOU_LEARNED_ABOUT_THEM] **Campaign Goal:** - Desired Action: [BOOK_CALL_START_TRIAL_DOWNLOAD_RESOURCE] - Pain Point You Address: [SPECIFIC_PROBLEM_YOU_SOLVE] - Urgency or Timing Factor: [WHY_NOW_MATTERS] Based on this information: 1. **Pre-Campaign Research Checklist**: Identify information to gather before sending: - Company recent news or announcements - Prospect's recent LinkedIn activity or posts - Company growth indicators or challenges - Technology stack or tools they currently use - Competitors they might be evaluating - Mutual connections or shared interests - Content they've engaged with or published 2. **Email 1: Value-First Introduction (Send Day 1)** - **Subject Line**: Create 3 options that are personalized, avoid spam triggers, and spark curiosity (no "quick question" or "touching base" clichés) - **Opening Line**: Reference specific research about their company or role (recent hire, company milestone, published content, mutual connection) - **Value Proposition**: Lead with a relevant insight, statistic, or observation about their industry or challenge - **Soft Introduction**: Briefly mention what you do only in context of how it relates to their situation - **Micro-Commitment Ask**: Request a small action (reply to one question, check out one resource) instead of jumping to meeting request - **Keep Length**: 75-125 words maximum 3. **Email 2: Educational Value Add (Send Day 4 if no response)** - **Subject Line**: Reference the previous email without being pushy ("Following up on [specific topic]") - **Acknowledge**: Brief reference to first email without guilt ("Figured you were busy, so...") - **Deliver Value**: Share a relevant resource (article, case study, tool, insight) that helps them regardless of whether they buy - **Social Proof**: Subtly mention a similar company you've helped without full pitch mode - **Easy Response Path**: Ask a simple question related to the resource or their situation - **Exit Strategy**: Give them an easy out ("If this isn't relevant, just let me know and I won't follow up") 4. **Email 3: Specific Value Proposition (Send Day 8 if no response)** - **Subject Line**: Direct and benefit-focused - **Pattern Interrupt**: Start with a question or statement that reframes their current approach - **Concrete Example**: Share a specific result you've achieved for a similar company (with numbers) - **Relevance Connection**: Explicitly connect this result to their specific situation based on your research - **Clear CTA**: Direct meeting request with specific time options or calendar link - **Create Urgency**: Mention a legitimate reason why timing matters (seasonal factor, industry trend, opportunity cost) 5. **Email 4: Breakup or Alternative Path (Send Day 12-14 if no response)** - **Subject Line**: Implies this is your last email ("Last note", "Closing the loop", "Should I stay in touch?") - **Respectful Closeout**: Acknowledge they may not be interested and that's okay - **Safety Net Offer**: Provide an alternative low-commitment option (join newsletter, download resource, ping you later when timing is better) - **Future Trigger**: Ask when would be a better time or what would need to change - **Permission-Based**: Give them control ("Want me to check back in Q3?" or "Should I take you off my list?") - **P.S. Hook**: Include one last compelling fact or question in postscript 6. **Personalization Framework**: For each email, customize: - Company-specific details (recent news, growth, initiatives) - Role-specific pain points (what keeps this job title up at night) - Industry-specific challenges or trends - Competitive landscape insights - Mutual connections or shared experiences - Scale personalization using variables for semi-automated campaigns 7. **Response Handling Templates**: Prepare replies for common scenarios: - **Positive Interest**: How to transition to booking the call - **Not Right Now**: Staying top of mind without being pushy - **Not Interested**: Graceful exit requesting referral or feedback - **Out of Office**: When to follow up and what to say - **Send Me Info**: How to provide info without losing momentum 8. **Subject Line Testing Strategy**: Provide 15-20 subject line variations across categories: - Personalized reference (company name, recent news) - Provocative question - Specific benefit or outcome - Curiosity gap - Social proof mention - Direct and straightforward - Track which types get best open rates 9. **Compliance and Deliverability**: Ensure emails follow best practices: - CAN-SPAM compliance checklist - Unsubscribe link placement - Avoiding spam trigger words - Proper email authentication (SPF, DKIM, DMARC) - Sending volume recommendations to protect domain reputation - Personalization tokens to use 10. **Campaign Tracking and Optimization**: Define metrics to monitor: - Open rate benchmarks by email in sequence - Reply rate targets - Positive response rate - Meeting booking conversion - A/B testing plan for subject lines, CTAs, and email structure - When to pause or adjust campaign based on performance Provide the complete email sequence with multiple subject line options, ready-to-personalize templates, and a simple tracking spreadsheet for campaign management. Include examples of good vs. bad personalization and common mistakes to avoid.