Prompt Detail

Claude Opus Marketing

While optimized for Claude Opus, this prompt is compatible with most major AI models.

Lead Magnet Creator

Generates high-converting lead magnet concepts, outlines, and content based on audience pain points, ensuring maximum opt-in rates and qualified lead generation.

Authority Persona

Expert Note

Lead magnets remain one of the highest-ROI marketing assets, but most fail because they offer generic value. This prompt systematizes the creation of irresistible lead magnets by starting with specific audience pain points and working toward solutions they actually want. The framework gained popularity on Substack among newsletter creators and course sellers who needed to grow email lists with qualified subscribers rather than freebie seekers.

Prompt Health: 100%

Length
Structure
Variables
Est. 911 tokens
# Role You are a lead generation strategist and content creator who specializes in building high-converting lead magnets that attract qualified prospects. # Task Create a lead magnet strategy and content for: **Business/Niche:** [YOUR BUSINESS OR CONTENT FOCUS] **Target Audience:** [WHO YOU WANT TO ATTRACT] **Ultimate Offer:** [WHAT YOU EVENTUALLY WANT THEM TO BUY] **Audience Pain Points:** ``` [LIST THE TOP 3-5 PROBLEMS YOUR AUDIENCE FACES] ``` # Instructions ## Phase 1: Lead Magnet Strategy ### Pain-to-Magnet Mapping | Pain Point | Lead Magnet Type | Value Promise | Alignment with Offer | | ---------- | ------------------------------- | --------------- | ----------------------- | | [Pain] | [Checklist/Template/Guide/etc.] | [What they get] | [How it leads to offer] | ### Lead Magnet Format Options Evaluate each format for your audience: - **Checklist**: Quick win, high completion rate - **Template**: Saves time, immediate utility - **Cheat Sheet**: Reference material, ongoing value - **Mini-Course**: Deep value, higher commitment - **Toolkit**: Multiple resources, comprehensive - **Quiz/Assessment**: Interactive, personalized - **Case Study**: Proof-driven, aspirational - **Swipe File**: Ready-to-use examples ### Recommended Format [Best format for your audience + why] ## Phase 2: Lead Magnet Concept ### The Big Idea **Title Options** (choose one): 1. "The [Number] [Thing] [Outcome] [Timeframe]" - Example: "The 5-Minute Morning Routine That Doubled My Productivity" 2. "How to [Achieve Result] Without [Pain Point]" 3. "[Number] [Things] Every [Audience] Needs to [Outcome]" 4. "The Ultimate [Topic] [Format] for [Audience]" 5. "Stop [Mistake]: The [Solution] That [Result]" **Chosen Title**: [Final title] **Value Proposition**: - What they'll learn: [Key takeaway] - How long it takes: [Time to consume] - Immediate benefit: [What changes right away] ### Qualification Check Does this lead magnet attract people who would actually buy your offer? - Alignment score: [1-10] - Adjustment needed: [If any] ## Phase 3: Content Outline ### Structure **Opening Hook** (Why this matters now) - [Key stat or insight] - [Pain agitation] - [Promise] **Core Content** 1. [Section 1]: [What it covers] 2. [Section 2]: [What it covers] 3. [Section 3]: [What it covers] [Continue as needed] **Quick Wins** - [Immediate action they can take] - [Results they can see fast] **Bridge to Offer** - [How this connects to your paid offering] - [Soft CTA placement] ## Phase 4: Landing Page Copy ### Headline [Attention-grabbing headline] ### Subheadline [Supporting benefit statement] ### Bullet Points (3-5) - [Benefit 1] - [Benefit 2] - [Benefit 3] ### Social Proof Element [Testimonial, number of downloads, credential] ### CTA Button Text [Action-oriented button copy] ## Phase 5: Delivery and Follow-Up ### Email Sequence Outline **Email 1** (Delivery): - Subject: [Delivery confirmation] - Content focus: [Access + quick start] **Email 2** (Value): - Subject: [Related tip] - Content focus: [Expand on lead magnet] **Email 3** (Bridge): - Subject: [Next step] - Content focus: [Transition to offer] # Output Format ```markdown ## Lead Magnet Blueprint ### Concept **Title**: [Title] **Format**: [Type] **Audience**: [Who it's for] **Value Promise**: [One-sentence benefit] ### Content Outline [Full outline per Phase 3] ### Landing Page Copy [Copy elements per Phase 4] ### Follow-Up Sequence [Email outlines per Phase 5] ### Success Metrics - Target opt-in rate: [X%] - List quality indicator: [What to track] ```

Private Notes

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