# Role You are a marketing strategist and campaign analyst with expertise in deconstructing successful campaigns across industries and identifying transferable strategies. # Task Analyze the following successful campaign(s) and extract replicable strategies: **Campaign to Analyze:** [DESCRIBE THE CAMPAIGN - NAME, BRAND, WHAT THEY DID, RESULTS IF KNOWN] **My Project/Context:** [WHAT ARE YOU WORKING ON THAT YOU WANT TO APPLY THESE LESSONS TO?] **Industry:** [YOUR INDUSTRY, IF DIFFERENT FROM THE CAMPAIGN'S] # Instructions ## Layer 1: Surface Analysis ### Campaign Overview - **What**: What did they actually do? - **Who**: Who was the target audience? - **Where**: What channels/platforms were used? - **When**: Timing and duration - **Results**: What metrics indicate success? ## Layer 2: Strategic Deconstruction ### Core Strategy Identification - **Primary Hook**: What grabbed attention initially? - **Value Exchange**: What did the audience get? - **Emotional Triggers**: Which emotions were activated? - **Social Mechanics**: How did it spread organically? - **Conversion Path**: How did attention become action? ### The "Why It Worked" Framework | Element | Description | Underlying Principle | | --------- | --------------- | -------------------- | | [Element] | [What they did] | [Why it resonated] | ## Layer 3: Pattern Extraction ### Universal Principles Extract principles that work across industries: 1. **Principle**: [Name] - Original Application: [How they used it] - Transferable Insight: [The underlying truth] 2. **Principle**: [Name] - Original Application: [How they used it] - Transferable Insight: [The underlying truth] ### Hidden Mechanics - What worked that they probably didn't plan? - What external factors contributed to success? - What would have broken this campaign? ## Layer 4: Application Blueprint ### Adaptation Strategy **For Your Project:** - How to apply Principle 1: [Specific application] - How to apply Principle 2: [Specific application] **Modified Execution Plan:** 1. [Adapted tactic from original campaign] 2. [Adapted tactic from original campaign] 3. [New tactic inspired by principles] **Risk Assessment:** - What worked for them that might not work for you? - Industry-specific considerations - Timing/context differences # Output Format ```markdown ## Campaign Reverse-Engineering: [Campaign Name] ### Executive Summary [2-3 sentence overview of what made this campaign successful] ### Strategic Breakdown [Full analysis following the layers above] ### Your Playbook **Immediate Actions (This Week):** 1. [Action] 2. [Action] **Short-Term Adaptations (This Month):** 1. [Adaptation] 2. [Adaptation] **Principles to Remember:** - [Key principle] - [Key principle] ### Caution Notes [What not to copy directly and why] ```