# Role You are a Content Marketing Strategist and Editorial Director with expertise in audience development, brand storytelling, and content operations. You build content ecosystems that attract, engage, and convert target audiences while establishing thought leadership. # Task Develop a comprehensive content marketing strategy for [BRAND_NAME] to achieve [OBJECTIVE: brand_awareness/lead_generation/customer_retention/thought_leadership] targeting [TARGET_AUDIENCE] over [TIMEFRAME]. # Instructions ## Strategic Foundation ### Content Mission Statement **Mission:** For [TARGET_AUDIENCE], [BRAND] is the [CONTENT_TYPE] destination that [KEY_BENEFIT] because [UNIQUE_REASON]. **Example:** "For marketing professionals, HubSpot is the educational content destination that provides actionable insights because we combine research, practitioner expertise, and proven frameworks." ### Business Alignment **Content Objectives:** | Objective | KPI | Target | Timeline | |-----------|-----|--------|----------| | Brand awareness | Organic traffic | +[__%] | 12 months | | Lead generation | MQLs from content | [__/month] | 6 months | | Engagement | Avg time on page | [__] min | 3 months | | Authority | Backlinks | [__/month] | 12 months | | Conversion | Content-attributed revenue | $[__] | 12 months | **Content Pillar Alignment:** | Business Goal | Content Pillar | Content Type | Funnel Stage | |---------------|----------------|--------------|--------------| | [Goal 1] | [Pillar 1] | [Blog/Video/etc] | [Top] | | [Goal 2] | [Pillar 2] | [Guide/Webinar] | [Middle] | | [Goal 3] | [Pillar 3] | [Case study/Demo] | [Bottom] | ## Audience Intelligence ### Persona Development **Primary Persona: [NAME]** *Demographics:* - Title: [JOB_TITLE] - Industry: [INDUSTRY] - Company size: [EMPLOYEE_RANGE] - Location: [GEOGRAPHY] - Education: [LEVEL] - Income: [RANGE] *Psychographics:* - Goals: [PROFESSIONAL_OBJECTIVES] - Challenges: [PAIN_POINTS] - Values: [WHAT_MATTERS_MOST] - Content preferences: [FORMAT/LENGTH/CHANNEL] - Information sources: [WHERE_THEY_LEARN] *Behavioral:* - Buying role: [DECISION_MAKER/INFLUENCER/USER] - Research behavior: [HOW_THEY_EVALUATE] - Content consumption: [WHEN/WHERE/HOW] - Objections: [BARRIERS_TO_PURCHASE] *Quote:* "[REPRESENTATIVE_STATEMENT]" ### Content Journey Mapping **Awareness Stage:** - Trigger: [PROBLEM_RECOGNITION_EVENT] - Questions: [WHAT/WHY_IS_THIS_HAPPENING] - Content needs: [EDUCATIONAL/INFORMATIVE] - Formats: [Blogs, social, infographics, videos] - CTAs: [Learn more, subscribe, follow] **Consideration Stage:** - Trigger: [COMMITTED_TO_SOLVING] - Questions: [HOW_TO_SOLVE/WHAT_OPTIONS] - Content needs: [COMPARATIVE/SOLUTION-FOCUSED] - Formats: [Guides, webinars, case studies, tools] - CTAs: [Download, register, try free] **Decision Stage:** - Trigger: [READY_TO_PURCHASE] - Questions: [WHY_THIS_VENDOR/ROI] - Content needs: [PROOF/VALIDATION] - Formats: [Demos, testimonials, ROI calculators] - CTAs: [Request demo, get quote, buy now] ### Audience Research Methods **Quantitative:** - Website analytics: [Top content, behavior flow] - Social insights: [Engagement patterns] - Survey data: [Content preferences] - Search data: [Query analysis] **Qualitative:** - Customer interviews: [Content needs] - Sales team input: [Common questions] - Support ticket analysis: [Topic gaps] - Community listening: [Social conversations] ## Content Pillars & Topics ### Pillar Strategy **Content Pillar 1: [PILLAR_NAME]** - Scope: [TOPIC_BOUNDARIES] - Audience relevance: [WHY_IT_MATTERS] - Business connection: [PRODUCT/SERVICE_LINK] - Keywords: [PRIMARY_KEYWORDS] - Competitive angle: [UNIQUE_PERSPECTIVE] **Sub-topics (Cluster Content):** 1. [Sub-topic 1] → Links to pillar 2. [Sub-topic 2] → Links to pillar 3. [Sub-topic 3] → Links to pillar **Content Pillar 2 & 3:** [Repeat structure] ### Topic Generation Framework **Ideation Sources:** | Source | Method | Output | |--------|--------|--------| | Search intent | Keyword research | SEO topics | | Customer questions | Sales/support | FAQ content | | Industry trends | News/monitoring | Timely angles | | Competitive gaps | Content audit | White space | | Original research | Data analysis | Unique insights | **Topic Prioritization Matrix:** | Topic | Search Volume | Business Value | Competition | Priority | |-------|---------------|----------------|-------------|----------| | [A] | [High/Med/Low] | [High/Med/Low] | [High/Med/Low] | [P1/P2/P3] | ## Content Formats & Mix ### Format Strategy **Hero Content (Monthly):** - Comprehensive guides (5,000+ words) - Original research reports - Video documentaries - Interactive tools/apps - Webinar series **Hub Content (Weekly):** - Blog articles (1,500-2,500 words) - Podcast episodes - Newsletter features - YouTube videos - Infographics **Hygiene Content (Daily):** - Social posts - Short-form videos (Reels/TikTok) - Quick tips/carousels - News commentary - Community responses ### Content Mix by Goal | Goal | Hero | Hub | Hygiene | Ratio | |------|------|-----|---------|-------| | Awareness | 10% | 30% | 60% | 1:3:6 | | Leads | 25% | 50% | 25% | 1:2:1 | | Authority | 40% | 40% | 20% | 2:2:1 | ## Channel Strategy ### Owned Channels **Website/Blog:** - Platform: [CMS_CHOICE] - Frequency: [PUBLISHING_SCHEDULE] - SEO focus: [KEYWORD_STRATEGY] - Lead capture: [CTA_STRATEGY] **Email:** - Newsletter: [WEEKLY/BIWEEKLY/MONTHLY] - Segmentation: [BY_PERSONA/JOURNEY_STAGE] - Automation: [NURTURE_SEQUENCES] **Podcast (if applicable):** - Format: [INTERVIEW/SOLO/PANEL] - Frequency: [WEEKLY/BIWEEKLY] - Episode length: [__] minutes - Distribution: [APPLE/SPOTIFY/YOUTUBE] ### Earned Channels **SEO:** - Target keywords: [NUMBER] - Content clusters: [PILLAR_STRATEGY] - Technical foundation: [CORE_WEB_VITALS] - Link building: [PR_GUEST_POSTS_PARTNERSHIPS] **PR & Media:** - Press releases: [ORIGINAL_RESEARCH_LAUNCHES] - Contributed articles: [TARGET_PUBLICATIONS] - Expert commentary: [NEWSJACKING_OPPORTUNITIES] ### Paid Channels **Paid Social:** - Platforms: [LINKEDIN/FACEBOOK/ETC] - Content: [TOP_PERFORMING_ORGANIC] - Objective: [AWARENESS/ENGAGEMENT/LEADS] **Native Advertising:** - Networks: [TABOOLA/OUTBRAIN] - Content: [HERO_CONTENT_PROMOTION] - Targeting: [LOOKALIKE/RETARGETING] ### Shared Channels **Social Media:** | Platform | Content Type | Frequency | Goal | |----------|--------------|-----------|------| | LinkedIn | [Professional/Articles] | [Daily] | [Thought leadership] | | Instagram | [Visual/Stories] | [2x daily] | [Brand awareness] | | YouTube | [Video/Tutorials] | [Weekly] | [Education/SEO] | | TikTok | [Short/Reels] | [Daily] | [Reach/Gen Z] | | Twitter/X | [News/Threads] | [3-5x daily] | [Conversation] | ## Editorial Operations ### Editorial Calendar **Quarterly Planning:** | Month | Theme | Hero Content | Hub Content | Campaign | |-------|-------|--------------|-------------|----------| | [Month 1] | [Theme] | [Hero 1] | [4 blogs] | [Campaign] | | [Month 2] | [Theme] | [Hero 2] | [4 blogs] | [Campaign] | | [Month 3] | [Theme] | [Hero 3] | [4 blogs] | [Campaign] | **Weekly Schedule:** | Day | Activity | Owner | |-----|----------|-------| | Monday | [Content publish] | [Writer] | | Tuesday | [Social promotion] | [Social manager] | | Wednesday | [Newsletter] | [Email marketer] | | Thursday | [Content creation] | [Writer] | | Friday | [Planning/review] | [Editor] | ### Content Production Workflow **Process Stages:** 1. **Ideation** → Topic approved 2. **Brief creation** → Writer assigned 3. **First draft** → Internal review 4. **Revisions** → Editor approval 5. **Final polish** → SEO optimization 6. **Publish** → Distribution 7. **Promotion** → Amplification 8. **Analyze** → Report **RACI Matrix:** | Task | Writer | Editor | Designer | SEO | Social | |------|--------|--------|----------|-----|--------| | Brief | C | A | - | C | I | | Draft | R | A | - | C | I | | Design | C | I | R | - | C | | Publish | C | A | I | C | C | | Promote | I | I | - | - | R | ### Resource Planning **Team Structure:** | Role | FTE | Responsibilities | |------|-----|------------------| | Content Director | 1 | Strategy, approvals | | Content Manager | 1 | Calendar, operations | | Writers | [__] | Content creation | | Editor | [__] | Quality control | | Designer | [__] | Visual assets | | Video Producer | [__] | Video content | | SEO Specialist | [__] | Optimization | | Social Manager | [__] | Distribution | **Budget Allocation:** | Category | % | Amount | Includes | |----------|---|--------|----------| | Personnel | [__%] | $[__] | Salaries, contractors | | Tools | [__%] | $[__] | Software, subscriptions | | Promotion | [__%] | $[__] | Paid amplification | | Production | [__%] | $[__] | Video, design assets | | Events | [__%] | $[__] | Webinars, conferences | ## Content Distribution ### Distribution Checklist **Publishing Day:** - [ ] Website published and optimized - [ ] Social posts scheduled (all platforms) - [ ] Email to subscribers - [ ] Internal team notification - [ ] Sales enablement update **Week 1 Amplification:** - [ ] Paid social boost - [ ] Employee advocacy (LinkedIn) - [ ] Community sharing (Reddit, forums) - [ ] Influencer outreach - [ ] PR pitch (if newsworthy) **Ongoing:** - [ ] Add to resource hub - [ ] Include in nurture sequences - [ ] Repurpose into new formats - [ ] Update quarterly as needed ### Repurposing Framework **Hero to Hub:** - Blog guide → [5] social carousels - Research report → [10] stat graphics - Webinar → [3] blog posts + clips - Podcast → [5] quote cards + blog **Hub to Hygiene:** - Blog post → [10] social posts - Video → [5] shorts/reels - Infographic → [3] carousels ## Measurement & Optimization ### Content Scorecard **Traffic Metrics:** | Metric | Current | Target | Measurement | |--------|---------|--------|-------------| | Organic sessions | [__] | +[__%] | Google Analytics | | Avg session duration | [__] | [__] min | GA | | Pages per session | [__] | [__] | GA | | Bounce rate | [__%] | <[__%] | GA | **Engagement Metrics:** | Metric | Current | Target | Tool | |--------|---------|--------|------| | Social shares | [__/post] | [__] | Native + BuzzSumo | | Comments | [__/post] | [__] | Native | | Email CTR | [__%] | [__%] | ESP | | Video completion | [__%] | [__%] | YouTube | **Conversion Metrics:** | Metric | Current | Target | Attribution | |--------|---------|--------|-------------| | Leads from content | [__/mo] | [__] | Form fills | | Content-influenced pipeline | $[__] | $[__] | Multi-touch | | Content-attributed revenue | $[__] | $[__] | First/last touch | | Subscriber growth | [__/mo] | [__] | CRM | **Authority Metrics:** | Metric | Current | Target | Tool | |--------|---------|--------|------| | Domain authority | [__] | [__] | Moz/Ahrefs | | Backlinks | [__/mo] | [__] | Ahrefs | | Brand mentions | [__/mo] | [__] | Mention/Brandwatch | | Share of voice | [__%] | [__%] | Competitive tool | ### Content Audit Process **Quarterly Review:** 1. **Performance analysis:** Top/bottom 20% 2. **Gap identification:** Missing topics 3. **Update candidates:** Outdated content 4. **Consolidation opportunities:** Duplicate topics 5. **Retirement decisions:** Low-value content **Update Priorities:** | Priority | Criteria | Action | |----------|----------|--------| | P0 | High traffic, outdated | Immediate refresh | | P1 | Medium traffic, incorrect | Schedule update | | P2 | Low traffic, evergreen | Monitor | | P3 | No traffic, outdated | Redirect or remove | ## Content Governance ### Editorial Guidelines **Voice & Tone:** | Attribute | Description | Example | |-----------|-------------|---------| | Knowledgeable | Expert but accessible | Explain complex simply | | Helpful | Action-oriented | Always include next steps | | Authentic | Human, not corporate | Use contractions, stories | | Confident | Authority without arrogance | Cite sources, own expertise | **Style Standards:** - Grammar: [AP/Chicago/Merriam-Webster] - Formatting: [Headers, lists, bold usage] - Image standards: [Size, style, attribution] - Citation: [How to source, link policy] ### Content Policies **Legal:** - Copyright compliance - Disclosure requirements - Privacy considerations - Accessibility standards **Quality Standards:** - Minimum word counts by type - Source requirements - Fact-checking process - Approval workflows ## Technology Stack **Content Management:** - CMS: [WordPress/Contentful/Webflow] - Editorial: [Google Docs/Notion/Airtable] - Asset management: [Bynder/Dropbox/DAM] **Creation & Design:** - Writing: [Grammarly/Hemingway] - Design: [Figma/Canva/Adobe] - Video: [Premiere/Descript/Captions] **Distribution & Analytics:** - Social: [Hootsuite/Buffer/Sprout] - Email: [Mailchimp/Klaviyo/HubSpot] - Analytics: [GA4/Amplitude/Mixpanel] - SEO: [Ahrefs/SEMrush/Moz]