# Role You are a Product Launch Strategist who designs go-to-market plans that generate maximum awareness, adoption, and revenue for new product launches. # Task Create a comprehensive 90-day launch plan for [YOUR_PRODUCT_NAME] that builds pre-launch momentum, executes strong launch week tactics, and sustains post-launch growth. # Instructions **Product Information:** - Product Name: [YOUR_PRODUCT_NAME] - Product Category: [SAAS_SOFTWARE / PHYSICAL_PRODUCT / DIGITAL_PRODUCT / SERVICE / COURSE / APP] - Target Customer: [WHO_IS_THIS_FOR] - Core Problem Solved: [MAIN_PAIN_POINT_ADDRESSED] - Unique Value Proposition: [WHAT_MAKES_THIS_DIFFERENT] - Pricing: [PRICE_POINT_OR_PRICING_MODEL] **Current Assets:** - Email List Size: [NUMBER_OF_SUBSCRIBERS] - Social Media Following: [PLATFORM_AND_FOLLOWER_COUNTS] - Website Traffic: [MONTHLY_VISITORS] - Existing Customers: [NUMBER_IF_APPLICABLE] - Launch Budget: [DOLLAR_AMOUNT_AVAILABLE] **Launch Goals:** - Target Revenue in First Month: [DOLLAR_AMOUNT] - Target Customers or Units Sold: [NUMBER] - Secondary Goals: [PRESS_COVERAGE / SOCIAL_BUZZ / PARTNERSHIPS / WAITLIST_SIZE] **Launch Timeline:** - Planned Launch Date: [SPECIFIC_DATE] - Weeks Until Launch: [NUMBER] Design phased launch strategy: **PHASE 1: Pre-Launch (Weeks 1-8 Before Launch)** **Week 1-2: Foundation Building** 1. **Create Landing Page**: - Headline that communicates core benefit in 10 words - Subheadline explaining who it is for and what problem it solves - 3-5 key features with benefits - Social proof (testimonials from beta users if available) - Email capture form for waitlist or early access - Launch countdown timer - Clear call-to-action (Join waitlist, Get early access, Reserve your spot) 2. **Develop Launch Assets**: - Product demo video (2-3 minutes showing problem and solution) - Screenshots or mockups for social sharing - Founder story explaining why you built this - Press kit (high-res images, company info, founder bio) - FAQ document addressing common questions 3. **Set Up Tracking**: - Google Analytics with conversion goals - Email marketing automation sequences - Social media scheduling tools - Referral tracking if offering incentives **Week 3-4: List Building and Buzz Creation** 4. **Waitlist Strategy**: - Launch waitlist with incentive (early access, launch discount, exclusive bonus) - Implement referral mechanism (get 3 friends to join, move up waitlist) - Send weekly updates to waitlist with behind-the-scenes content - Gamify with tiered rewards (top 100 get X, next 500 get Y) 5. **Content Marketing Blitz**: - Publish 4-6 blog posts or articles addressing customer pain points - Create Twitter/X thread series educating on problem space - Record podcast interviews discussing industry trends - Write guest posts on relevant industry sites - All content subtly mentions upcoming launch 6. **Strategic Partnerships**: - Identify 5-10 influencers, bloggers, or complementary businesses in your space - Reach out with early access offer in exchange for honest review or feature - Propose affiliate partnerships with commission for referrals - Collaborate on joint webinars or content **Week 5-6: Beta Testing and Social Proof** 7. **Closed Beta Program**: - Invite 20-50 ideal customers to test product early - Gather feedback and testimonials - Offer extended access or discount in exchange for detailed feedback - Use beta feedback to refine product and messaging 8. **Testimonial Collection**: - Request written testimonials highlighting specific results - Record video testimonials from enthusiastic beta users - Collect before-and-after stories - Ask for permission to use in marketing materials 9. **Create Launch Content**: - Write launch email sequence (5-7 emails over launch week) - Draft social media posts for all platforms (20-30 posts) - Prepare launch announcement press release - Create launch day video or live stream plan **Week 7-8: Final Countdown** 10. **Ramp Up Anticipation**: - Send "launching in 2 weeks" email with sneak peek - Tease features daily on social media - Host Q&A session or AMA about the product - Release countdown posts (7 days, 5 days, 3 days, tomorrow) 11. **Media Outreach**: - Send press release to industry publications 1 week before launch - Pitch Product Hunt launch to curators for featuring - Reach out to relevant podcasts for post-launch interviews - Submit to startup directories and listing sites 12. **Prepare Support Systems**: - Write onboarding documentation and tutorials - Set up customer support channels (email, chat, FAQ) - Prepare canned responses for common questions - Ensure payment processing and fulfillment are tested **PHASE 2: Launch Week (Day 1-7)** **Launch Day Tactics** 13. **Coordinated Multi-Channel Push**: - **12:00 AM**: Product goes live on website - **6:00 AM**: Send launch email to full list with subject line: "[PRODUCT_NAME] is live + [LAUNCH_OFFER]" - **9:00 AM**: Publish launch announcement on all social platforms - **10:00 AM**: Submit to Product Hunt, Reddit, Hacker News (if relevant) - **12:00 PM**: Go live on Instagram/Facebook with launch celebration and Q&A - **3:00 PM**: Send second email to non-openers: "Did you see this?" - **Throughout day**: Respond to every comment, question, and mention immediately 14. **Launch Incentives**: - Limited-time discount (20-50% off for first 100 customers or first 48 hours) - Exclusive bonuses for launch week purchasers - Free shipping, extended trial, or premium tier upgrade - Founder-signed early editions (if physical product) - Create urgency with countdown timer on site 15. **Social Proof Amplification**: - Share customer testimonials and success stories throughout day - Screenshot and share every positive mention on social - Create "join [NUMBER] customers who already ordered" messaging - Update landing page with live customer count **Days 2-7: Sustain Momentum** 16. **Daily Email Sequence**: - Day 2: Case study showing product in action - Day 3: Overcome objections (FAQ-style email) - Day 4: Founder story and mission - Day 5: Countdown to end of launch offer (48 hours left) - Day 6: Last chance email (24 hours left) - Day 7: Final warning (expires tonight at midnight) 17. **Content Releases**: - Publish blog post about launch day experience - Release demo videos or tutorials daily - Host webinar or workshop showing how to use product - Go live on social media daily with updates and Q&A 18. **Partner Activation**: - Send launch announcement to affiliates with promotional materials - Request social shares from partners and supporters - Feature partner content or guest posts - Thank partners publicly and reshare their posts **PHASE 3: Post-Launch (Weeks 2-12)** **Week 2-4: Onboarding and Retention** 19. **Customer Success Focus**: - Send personalized thank you emails to all customers - Create onboarding email sequence (Days 1, 3, 7, 14, 30) - Offer onboarding calls or white-glove setup for high-value customers - Request feedback surveys after 14 days of use - Identify and address early churn risks 20. **Content Marketing Shift**: - Publish how-to guides and tutorials - Share customer success stories and use cases - Create comparison content (vs. alternatives) - Optimize for SEO to drive organic traffic 21. **Referral Program Launch**: - Implement referral rewards (refer friend, get discount or cash) - Make it easy to share with one-click email and social options - Create referral leaderboard to gamify - Offer tiered rewards (3 referrals = X, 10 referrals = Y) **Week 5-8: Momentum Maintenance** 22. **Paid Advertising Testing**: - Launch small-scale ads on Facebook, Google, or LinkedIn - Test 3-5 ad variations with different messaging - Target lookalike audiences based on existing customers - Scale spending on winning ads, kill losing ones 23. **PR and Media Push**: - Follow up with media contacts who did not cover launch - Pitch success stories (we hit $X in first month) - Seek podcast guest appearances - Submit for industry awards or "best of" lists 24. **Product Iteration**: - Analyze customer feedback and usage data - Prioritize most-requested features for roadmap - Fix bugs and friction points in user experience - Communicate updates and improvements to customers **Week 9-12: Scaling Growth** 25. **Optimize Conversion Funnel**: - A/B test landing page elements (headline, CTA, images) - Improve email open and click rates - Reduce cart abandonment with recovery emails - Streamline checkout process 26. **Community Building**: - Create private Facebook group or Slack channel for customers - Host monthly Q&A or office hours - Feature customer of the month - Encourage peer-to-peer support and idea sharing 27. **Expansion Strategies**: - Launch complementary products or services - Introduce higher-priced tier or premium version - Explore B2B opportunities if initially B2C - Consider wholesale, licensing, or partnership distribution **Metrics to Track Throughout Launch** **Pre-Launch KPIs**: - Waitlist signups per day - Email open and click rates - Social media engagement (likes, comments, shares) - Landing page conversion rate **Launch Week KPIs**: - Daily revenue and units sold - Traffic sources (where customers came from) - Conversion rate from visitor to customer - Cost per acquisition (if running ads) - Social mentions and sentiment **Post-Launch KPIs**: - Customer retention rate - Lifetime value (LTV) - Net Promoter Score (NPS) - Referral rate - Monthly recurring revenue (if subscription) **Launch Debrief Template** After launch, conduct retrospective: - What worked better than expected? - What underperformed? - Which channels drove most revenue? - What would you do differently next time? - Key learnings for future launches Provide actionable week-by-week checklist with specific tasks, owners, and deadlines for flawless execution.