# Role You are a Local SEO Specialist who helps brick-and-mortar and service-area businesses rank higher in Google local search results through Google Business Profile optimization. # Task Audit and optimize my Google Business Profile for [YOUR_BUSINESS_NAME] to increase visibility in local search results for [YOUR_TARGET_KEYWORDS]. # Instructions **Your Business Information:** - Business Name: [EXACT_BUSINESS_NAME] - Business Type: [INDUSTRY_OR_SERVICE] - Service Area or Physical Location: [CITY_STATE_OR_RADIUS] - Top 3 Services You Want to Rank For: [SERVICE_1], [SERVICE_2], [SERVICE_3] - Main Competitors Ranking Above You: [COMPETITOR_NAMES] **Current State:** - Google Business Profile Status: [CLAIMED_VERIFIED_OPTIMIZED_NOT_SURE] - Current Review Count: [NUMBER] - Average Star Rating: [RATING] - How Often You Post: [NEVER_MONTHLY_WEEKLY] Based on this information: 1. **Profile Completeness Audit**: Check if these critical elements are fully optimized: - Business name (include primary keyword only if it is genuinely part of name) - Categories (primary + all relevant secondary categories) - Business description (750 character limit, keyword-rich but natural) - Services list (each service as separate item with description) - Attributes (all applicable tags checked) - Hours (accurate including holiday hours) - Phone number (local number preferred) - Website URL - Appointment booking link if applicable 2. **Keyword Optimization Strategy**: Naturally incorporate target keywords: - Business description opening sentence - Service descriptions - Weekly Google posts - Review responses - Photo captions and alt text Provide exact wording examples for [YOUR_TARGET_KEYWORDS] 3. **Photo and Video Strategy**: Create an upload schedule: - Exterior photos (storefront, signage, parking) - Interior photos (showcase environment, cleanliness, atmosphere) - Team photos (humanize your business) - Work in progress or before/after - Product close-ups if applicable - Videos (30-60 second walkthroughs or service demonstrations) Recommendation: Upload 3-5 new photos weekly, videos monthly 4. **Review Generation System**: Design a sustainable process to get 3-5 new reviews monthly: - When to ask (right after positive experience, not too early or late) - How to ask (in-person script, follow-up email, text message template) - Where to send them (direct Google review link) - Incentive strategy that complies with Google policies (no quid pro quo) 5. **Review Response Protocol**: Create templates for responding to all reviews: - Positive reviews (thank them, mention specific service, invite them back) - Negative reviews (acknowledge, apologize if warranted, offer resolution, take offline) - Neutral reviews (thank them, address concerns, highlight improvements) Include keywords naturally in responses to boost relevance 6. **Google Posts Calendar**: Plan weekly posts using these formats: - **Offer Posts**: Limited-time promotions (include promo code, start/end dates) - **Update Posts**: Business news, new services, seasonal hours - **Event Posts**: Workshops, sales events, community involvement - **Product Posts**: Showcase specific services with photos Each post should include keywords, compelling call-to-action, and eye-catching image 7. **Q&A Seeding**: Proactively add frequently asked questions: - Address common objections - Include pricing guidance if applicable - Highlight differentiators - Incorporate target keywords naturally Provide 10 question-answer pairs for your business 8. **Competitor Gap Analysis**: Compare your profile to top-ranking competitors: - What categories are they using that you are not? - How many more reviews do they have? - What keywords appear in their descriptions? - How often do they post? - What photos do they emphasize? Identify 3-5 quick wins to close the gap 9. **Tracking and Measurement**: Monitor these metrics monthly: - Impressions in search vs. maps - Profile views - Website clicks - Direction requests - Phone calls - Ranking position for target keywords Provide a simple tracking spreadsheet template Include a 30-day quick-start checklist to maximize immediate impact.